Internet dating trends: just exactly just how Robyn Exton grew popular lesbian dating application Her
Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual ladies, too little cash for marketing implied she’d visit nightclubs armed with containers of spirits.
” when you look at the days that are early’d head to nightclubs having a container of sambuca within one hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your portable toilets handing out toilet tissue with leaflets marketing the application.
It was back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to good person to person.
Established in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be when you look at the dense regarding the burgeoning myspace and facebook scene, the Her software now has one or more million feminine users throughout the world. (more…)