eHarmony Claims Scientific Proof that Its Matchmaking Functions

eHarmony Claims Scientific Proof that Its Matchmaking Functions

On the web love. Image credit: Don Hankins on Flickr.

Well, here is a shocker. EHarmony, the internet service that is dating commissioned a study that learned that partners who have hitched after fulfilling on line are far more pleased than many other partners.

I’m certain there isn’t any bias for the reason that study.

But listed here is another shocker: a number one systematic journal just published the eHarmony study being a bona fide study. The lead author is a consultant to eHarmony and another writer is eHarmony’s previous research manager, Gian Gonzaga. In line with the posted paper, Gonzaga designed the research.

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The log under consideration may be the procedures regarding the nationwide Academy of Sciences (PNAS), a high-profile log that is posted by the prestigious U.S. National Academies.

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Why would PNAS publish a write-up that is fundamentally an ad for eHarmony? I am certain the editors at PNAS would argue that it is a well-executed study that is scientific nevertheless they sure got a lot of publicity, with articles into the l. A. Circumstances, United States Of America Today, and Nature, not forgetting a quick piece in Forbes. (And yes, i am carrying it out too. ) A cynic might aim down that both eHarmony and PNAS got whatever they desired.

But exactly what in regards to the research it self? Well, let us take a peek. The research, en en en titled “Marital satisfaction and break-ups vary across online and meeting that is off-line, ” is dependant on a study of 19,131 those who got hitched between 2005 and 2012. 6,654 of those individuals came across on the web, 35% associated with the total, that is a percentage that is surprisingly high. (more…)